OUR STORY
Rooted in nature.
Guided by intention.
What began as a personal journey in Curaçao has grown into a community inspired by the timeless wisdom of nature.
Our Beginning
Born in Curaçao
inspired by nature
Long before the brand existed, the founder was already passionate about living a healthy lifestyle and exploring the power of natural foods. While looking for natural ways to support thyroid health and overall well-being, she discovered Sea Moss.
At the time, Sea Moss wasn't available anywhere in Curaçao.
After ordering it from abroad for personal use and incorporating it into her daily routine, she quickly realized its value. Curious friends and family began asking about it, and after sharing her experience on Instagram, more and more people wanted to try it too.
As the founder's knowledge of herbs continued to grow, she carefully expanded the collection to include organic loose herbs, herbal blends, tinctures, syrups, and natural body care products.
What started as a personal search for wellness naturally grew into Heart Shaped Organics.
Growing
beyond our roots
Curaçao will always be where Heart Shaped Organics first took root. It is where our passion for herbs, natural wellness, and the wisdom of nature began.
As our community grew, so did our vision. We dreamed of sharing our products and philosophy far beyond the Caribbean.
Moving to the Netherlands became the next step in that journey. Not to leave our roots behind, but to give them more room to grow.
Like the seeds of a dandelion carried by the wind, we hope every product, every conversation, and every shared piece of knowledge plants a small seed of connection with nature.
Rooted in Quality
created with purpose
Every product at Heart Shaped Organics begins with the same question:
Would we use it ourselves?
The answer has always guided every product we create.
Most of our products were never created because they were trending. They began by fulfilling a genuine need in our own lives.
We spend months researching herbs, studying traditional herbal wisdom, testing ingredients, and refining every formula until it becomes something we genuinely trust. If it doesn't meet our own standards, it will never carry the Heart Shaped Organics name.
We believe authenticity begins with creating products we genuinely love—products we would proudly use ourselves and confidently share with the people we love
In the spirit of nature
everything is connected
At Heart Shaped Organics, we believe nature has always known what we are only beginning to rediscover. Every herb, root, flower, and sea plant carries a story shaped by time, tradition, and the wisdom of the earth.
We choose ingredients with intention, favor minimal processing, and embrace simplicity because we believe nature rarely needs improvement. The fewer unnecessary additions, the closer we remain to what nature created.
Sustainability is not a trend for us—it is a responsibility. From the ingredients we source to the packaging we choose, every decision is made with respect for the earth and the people who depend on it.
Our hope is simple: that every product invites you to slow down, reconnect with nature, and remember that wellness begins by living in harmony with it.
From my heart to yours
with gratitude
When I started Heart Shaped Organics, I never imagined where this journey would lead.
Every product I've created has been inspired by something I was searching for in my own life. Along the way, I've had the privilege of meeting incredible people who share the same appreciation for nature and natural wellness.
Building Heart Shaped Organics has been one of the greatest blessings of my life. It has helped me discover who I truly am, where I come from, and the profound love I have for Mother Nature. It has made me more resilient, given me courage I never knew I had, and inspired me to embrace and share the gift I believe I was placed on this earth to share with the community I hold so dear.
My hope is that every product, every conversation, and every piece of knowledge we share encourages you to slow down, reconnect with nature, and discover its quiet wisdom for yourself.
Thank you for trusting us and for becoming part of this journey. I truly couldn't do it without you.
With love,
The Heart Shaped Organics Family
